The year 2021 has been a transformative one for FITUEYES, marked by growth and accomplishments made possible through the dedicated efforts of our team and the unwavering support of our consumers. As we step into 2022, let's take a moment to review the significant milestones that shaped the FITUEYES brand in 2021.
In March, FITUEYES took a major step by launching its first official website on Shopify, primarily targeting the US and Canadian markets.
June marked the expansion of FITUEYES' digital presence as we introduced the blog section on our US and CA official website. Over the course of more than half a year, this section has grown to include 23 informative blog posts. These articles cover a wide range of topics, including buyer guides, customer reviews, brand insights, and product recommendations. We have also begun actively engaging with our audience on social media platforms such as Facebook and Instagram, sharing captivating product images and videos.
FITUEYES celebrated its first promotional event of the year, the Independence Day Sale, which resonated well with customers across North America.
As summer transitioned into fall, FITUEYES launched its Back to School promotion, introducing innovative discounts such as turntable lotteries.
Simultaneously, we embraced our corporate social responsibility by initiating a charity program for primary schools in remote and underserved areas of Africa. Through this program, we committed to donating TV stands and other accessories to help improve the educational opportunities for children in these regions.
In September, we sought to gain deeper insights into our customers' preferences and needs by conducting an online questionnaire. The valuable feedback shared by our customers provided invaluable guidance for the future optimization of FITUEYES products and services.
Furthermore, FITUEYES extended its reach to the European market by launching its official UK website on Shopify.
October was an exciting month for FITUEYES, as we organized our inaugural TV Stand design competition. We received a total of 34 creative submissions from customers in North America and Europe. These proposals were brimming with imaginative ideas, many of which we considered for implementation in our future designs.
FITUEYES also contributed to a meaningful cause by participating in an online auction organized by the O&AA Organization. The proceeds from this event were donated to support wildlife protection efforts in Africa. Additionally, we opened our DE official website on Shopify to cater to the German market.
November marked the commencement of the Black Friday & Cyber Monday shopping season for FITUEYES. We offered our customers the most significant discounts of the year during this period, making it a memorable shopping experience.
Furthermore, we initiated our first collaboration with YouTube influencers, harnessing their reach to promote FITUEYES products and elevate brand visibility.
As the festive season approached, FITUEYES brought the holiday spirit to our customers by creating our first Christmas promotion video. This heartwarming video added a touch of Christmas magic to our customers' celebrations.